• Lorenzo Negri
  • Simone Manzi
  • Cristiano Cola
  • Art Direction
  • Photography

Shoes Recharge

Shoes Recharge is an ultratech product, a prototype waiting to become reality. A rechargeable insole that allows, via Bluethoot, to recharge a smartphone. Thanks to cutting-edge technology, in fact, as the shoe containing the insole makes friction with the ground, it recharges the mobile phone.

The Idea

Outside during the day a girl is about to start her run. She carefully inserts the phone into the running case she has on her arm, laces her shoes and starts running. A normal run outdoors, if it weren’t for the fact that her phone was initially discharged, with the increase in steps, it eventually charged.

Shoes Recharge – TV Commercial 30″