Just Eat – Academic Project

Just Eat equal quality in food delivery. The exclusivity of restaurants and differentiation from competitors make it a high-end brand that deserves to strengthen its market position.

The Idea

In a classy restaurant, diners sit at the table. Among them all stands out a boy who seems out of place. While the diners look at him with contempt and mock him, our protagonist will have an ace in the hole that will silence them all.