The Mancin company was born in the evocative area of the Po Delta and retracing the family tradition can be considered a true reference both in the production of preserved fish products and in the offer of gastronomic specialties for the signs of large-scale distribution, catering and Horeca.
Create a set of 3 advertisements for Mancin Nadia S.r.l. which will be placed in Il Pesce Magazine.
My goal was to maintain the current Mancin Nadia – Marinsieme brand identity, with the use of captivating photography and prominent display of the product, both as a contextualized subject and as a packshot.
I wanted to maintain consistency in the structure and in the typographic style, since the advertisements were destined to come out at different times.
I worked individually on the photoshoot and photo editing of the three advertisements, paying attention to the appearance of the food in order to do justice not only to their beauty and their colors but also to their goodness.
After dealing with the visual, I organized the hierarchy of structural elements, as the headline is the name of the product followed by the payoff of the company.
At the base, there are the bodycopy and the packshot alongside the trademark and references.
The concept of this advertising campaign is to advertise three traditional fish products, stored in convenient trays ready for use and to be enjoyed as if they were restaurant dishes
The brief also required to create a company presentation in Italian and English to send to prospects. In addition to illustrating the history of the company and the various types of products it produces, the presentation also had to communicate the values and mission of Mancin Nadia.